Who we are

SALBA (South African Liquor Brand owners Association) is a non-profit organisation, established in September 2005, and our sole objective is to represent our members, who are, manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest.

These issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of the Members, through responsible brand building in a competitive environment. In striving towards this mission, SALBA shall continually build itself on the following core values:

  • Its social responsibility in respect of the consumption of the products of its Members
  • Its social responsibility in respect of the community at large
  • Its commitment towards the transformation of the liquor industry
  • Its commitment to combat illicit trading in the products of its Members

The Team

Kurt Moore, Chief Executive Officer

Leandra Meyer, General Manager: Wine & Spirits

Michael Mokhoro, Stakeholder Relations Manager

Hamphrey Moremi, Finance and Administration Controller

Beaty Pretorius, Office Administrator

Marike de Kock, Office Administrator & Personal Assistant

Francina Greef, Office Assistant


Latest Trends

World Wine Trade Group 2019

SALBA had the opportunity to attend the meeting that represented a
a significant moment for the Group, Its 20th Anniversary, since its creation in 1998.
It presented an important opportunity for WWTG industry and government
representatives to continue working together with the aim to facilitate the
international trade of wine, in line with the vision of the Group for a successful,
competitive and growing global wine industry.

Mandela Day 2018

Each year, SALBA takes on a project to make a difference for 67 minutes, to honour the late, great, Nelson Mandela. This year SALBA visited New Life Center (www.newlifecentre.co.za) which is a home to pregnant women/girls in crisis and in the event of an unplanned pregnancy,Furthermore New life Center offers correct counsel and support to the pregnant girls/women. The New Life Centre is far more than a place of safety, it is a place of refuge where healing takes place.

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154 Dorp Street, Stellenbosch 7599
 P.O. Box 236 Stellenbosch 7599  
021 887 0117 / Fax 021 883 8545