SALBA (South African Liquor Brand owners Association) is a non-profit organisation, established in September 2005, and our sole objective is to represent our members, who are, manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest.

These issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of the Members, through responsible brand building in a competitive environment. In striving towards this mission, SALBA shall continually build itself on the following core values:

• Its social responsibility in respect of the consumption of the products of its Members
• Its social responsibility in respect of the community at large
• Its commitment towards the transformation of the liquor industry
• Its commitment to combat illicit trading in the products of its Members