Strategic Focus Areas

SALBA’s mandate is to provide support and a service to its members in all non-competitive spheres of our industry.  Typically, we would provide a service to our members on matters such as:

Champagne-Stock-stock566-largeExcise Duties

SALBA coordinates industry positions and liaises with National Treasury during the annual excise adjustment process. On an ad-hoc basis we consolidate the industry position on tax policies that impact on our members and the industry in general.

Illicit Trade

We play a key role in managing and coordinating industry initiatives to combat the illicit trade in alcohol. SALBA brings together key stakeholders from industry and government to address an issue that inherently presents a dual challenge to government and industry, depriving our fiscus of much needed revenue while putting consumers at risk with potentially hazardous concoctions.

Ensuring that our members retain their licence to trade

This objective is the cornerstone of our member’s commitment to responsible and ethical trade, which culminates in our participation in:

  • (The Association for Alcohol Responsibility and Education ), as founding members of the organisation. Click here to find out more about the
  • WIETA (Wine Industry Ethical Traders Association) Click here to find out more about WIETA


It also encapsulates our role in engaging with various government departments on policy, legislation and regulations that impact on our industry.  Our engagements tend to focus on key departments and divisions such as:

  • Department of Trade and Industry (dti) and the National Liquor Authority (NLA)
  • Department of Agriculture, Forestry and Fisheries
  • Department of Finance and National Treasury, SARS and Customs and Excise
  • Department of Health

SALBA is also the recognised industry representative on statutory bodies such:

  • Wine and Spirit Board
  • National Regulator of Compulsory Specifications

MCC1International Industry Associations            

In recognising that we operate in a global market, our members have mandated SALBA to represent our industry at international forums such as:

  • WWTG – World Wine Trade Group. Click here for more information.
  • Our membership of organisations such as FIVS and World Spirits Alliance gives our members access to international bodies such as:
  • International Organisation of the Vine and Wine (OIV)
  • World Trade Organisation (WTO)
  • World Customs Organisation (WCO)
  • CODEX Alimentarius Commission (CODEX)
  • World Health Organisation (WHO)
  • Organisation for Economic Cooperation and Development (OECD)
  • World Intellectual Property Organisation (WIPO)
  • International Organisation of Legal Metrology (IOLM)