The alcohol industry welcomes the normalisation of liquor trading hours

Media Release

South Africa’s alcohol industry welcomed Wednesday evening’s announcement by President Cyril Ramaphosa to resume the trading and distribution of alcohol for off-site consumption to normal licensed trading hours, with effect from today, 12 November 2020.

Under lockdown level 1, sale of alcohol for off-site consumption had been restricted to between 09h00 to 17h00 from Monday to Friday only.

The on-consumption premises will continue to be restricted by the general curfew applicable between 24h00 and 04h00.

Kurt Moore, CEO of the South African Liquor Brandowners Association (SALBA), said, “The alcohol industry acknowledges the challenges facing the Government in its efforts to stem the pandemic and prevent the possibility of a second wave of infections. We welcome the President’s stated goal to save lives and protect livelihoods through focusing on restoring, recovering and rebuilding the economy.”

Moore said the industry is working across the value chain to ensure the sector can begin to rebuild and to make its valuable contribution to the revival of the country’s economy.

“This move comes as a welcome relief to our sector which is endeavouring to recover from the two waves of bans on formal sales of alcohol during the lockdown,” he added.

Lucky Ntimane, Convener of the Coalition of Liquor Traders, welcomed the decision. “Our network of some 34 000 taverners across the country welcomes the lifting of trading restrictions which will substantially ease the heavy economic stress the sector has been under. We have been working tirelessly to ensure traders comply with COVID-19 protocols and have been vocal in condemning irresponsible behaviour to prevent a second wave of infections.”

Rico Basson, Managing Director of Vinpro, said the normalisation of trading hours would help in the wine sector’s recovery. “The wine industry welcomes the fact that both on-consumption and off-consumption sales are now permitted,” he said. “Wine sales at cellar door make up a large portion of their revenue and the resumption of normal trade, especially now the tourism season is approaching, is critical. The survival of the wine industry and wine tourism is essential for economic recovery, including 290,000 employment opportunities, but also for the cultural heritage it brings to brand South Africa”.

Patricia Pillay, CEO of the Beer Association of South Africa (BASA), welcomed the decision. “Beer is the biggest category of SA alcohol and a major contributor to the country’s economy and as BASA, we are committed to supporting the president’s rapid economic growth plan. We are also going to continue to work with social partners in curbing the harmful use of alcohol. We encourage all consumers to drink in moderation and also explore no and low alcohol products that have been introduced into the market.”

The alcohol industry is committed to partnering with the Government to save businesses and jobs in the sector while ensuring its safety, responsible trading, and the sensible consumption of alcohol during our joint effort to fight against the pandemic and to begin to rebuild the economy.

“The liquor industry remains committed to continuing to work closely with the Government and traders to ensure compliance with the gazetted provisions. These rules include making sure that outlets do not allow in patrons at more than 50% of the capacity of the venue. They need to insist on wearing facemasks and obeying the curfew. We continue to call on the traders and consumers alike to abide by all the lockdown rules and make sure that the drinking occasions do not contribute to the spread of infections and unnecessary burden on the health system,” said Moore.

The industry urges consumers to call the Consumer Goods Council hotline on 0800 014 856 to report any violation of the regulations.

NOTE

The South African alcohol industry includes but is not limited to the National Liquor Traders Council, South African Liquor Brandowners Association (SALBA), the Beer Association of South Africa (BASA), Vinpro, the National Liquor Traders Council, retailers, and manufacturers.

Issued by FTI Consulting on behalf of the South African liquor Industry. For interviews or further information, please contact:

salba@fticonsulting.com