HEINEKEN SA’s Dutch Managing Director, Ruud Van den Eijnden, studied Business Economics at the Erasmus University in Rotterdam, Netherlands, majoring in Logistics and Marketing. “HEINEKEN’s iconic status appealed to many Dutch students. So, once I finished my studies, I applied for a graduate programme. HEINEKEN Netherlands hired a few graduates from schools and universities, giving… Read more »
Up-to-date information, on all issues relevant to the liquor industry
OPINION / 3 APRIL 2017, 09:09AM / SIBANI MNGADI The SA Liquor Brand owners Association (SALBA) has congratulated the Department of Trade and Industry for the attention it’s giving to alcohol abuse. We agree it’s a scourge that must be tackled, and tackled decisively. On this, there is no question. Salba and the department are aligned. But Salba takes… Read more »
Have a look at what we have been up to in recent months
Mandela Day 2018
Each year, SALBA takes on a project to make a difference for 67 minutes, to honour the late, great, Nelson Mandela. This year SALBA visited New Life Center (www.newlifecentre.co.za) which is a home to pregnant women/girls in crisis and in the event of an unplanned pregnancy,Furthermore New life Center offers correct counsel and support to the pregnant girls/women. The New Life Centre is far more than a place of safety, it is a place of refuge where healing takes place.
Brandhouse Media Awards
Winners of the 2014 brandhouse Responsible Drinking Media Awards announced
World Spirits Alliance
Meeting with the South African Permanent Mission to the World Trade Organisation in Geneva.
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