Who We Are
SALBA (South African Liquor Brand owners Association) is a non-profit organisation, established in September 2005, and our sole objective is to represent our members, who are, manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest.
These issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of the Members, through responsible brand building in a competitive environment. In striving towards this mission, SALBA shall continually build itself on the following core values:
- Its social responsibility in respect of the consumption of the products of its Members
- Its social responsibility in respect of the community at large
- Its commitment to combat illicit trading in the products of its Members
Strategic Focus Areas
SALBA's mandate is to provide support and a service to its members in all non-competitive spheres of our industry. Typically, we would provide a service to our members on matters such as:
Excise Duties
SALBA coordinates industry positions and liaises with National Treasury during the annual excise adjustment process. On an ad-hoc basis we consolidate the industry position on tax policies that impact our members and the industry in general.
Excise Duties
Spirit Regulation
SALBA is the voice of the spirits sector and consults with the Regulator on changes to spirit regulations, with a vision of allowing for more innovation in the sector.
Spirit Regulation
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Illicit Trade
We play a key role in managing and coordinating industry initiatives to combat the illicit trade in alcohol. SALBA brings together key stakeholders from industry and government to address an issue that inherently presents a dual challenge to government and industry, depriving our fiscus of much needed revenue while putting consumers at risk with potentially hazardous concoctions.
Illicit Trade
Illicit/ illegal alcohol trade impacts our industry in the form of organised crime.
From losses for government through taxes, to job losses at every level, the well-being of communities, the economy, and employees related to our industry are being threatened.
SALBA recognises that illicit trade can only be combated when all stakeholders are aligned and trained. Various training initiates and collaboration with Law enforcement, Members, Taverners, Liquor boards, Retailers, SARS, and various other stakeholders have assisted with spreading the awareness of the impact of illicit trade.
SALBA recognises that our Law Enforcement authorities are often under- resourced. We have eyes on the ground and in the market in the form of employees, Supplier partners, Retailers and other stakeholders who are contributing to the fight against illicit trade.
We are willing to work closely with all Stakeholders to assist in any way we can. We encourage the knowledge sharing, joint action, and peer to peer accountability within our industry.
Please report any illicit trade activities to illicittrade@salba.co.za.
Our Members
Are you a manufacturer or distributor of liquor products in the liquor industry of South Africa?
BECOME A MEMBERIndustry Partners
