SALBA (South African Liquor Brand owners Association) is a non-profit organisation, established in September 2005, and our sole objective is to represent our members, who are, manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest.
These issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of the Members, through responsible brand building in a competitive environment. In striving towards this mission, SALBA shall continually build itself on the following core values:
SALBA's mandate is to provide support and a service to its members in all non-competitive spheres of our industry. Typically, we would provide a service to our members on matters such as:
SALBA coordinates industry positions and liaises with National Treasury during the annual excise adjustment process. On an ad-hoc basis we consolidate the industry position on tax policies that impact our members and the industry in general.
SALBA is the voice of the spirits sector and consults with the Regulator on changes to spirit regulations, with a vision of allowing for more innovation in the sector.
We play a key role in managing and coordinating industry initiatives to combat the illicit trade in alcohol. SALBA brings together key stakeholders from industry and government to address an issue that inherently presents a dual challenge to government and industry, depriving our fiscus of much needed revenue while putting consumers at risk with potentially hazardous concoctions.